
Every company needs to advertise in order to generate business and be successful in its industry. A single company can spend thousands or even millions of dollars every year on advertisements. If a business were able to generate business by utilizing a company website, it could not only save the company money on advertisement, but also create new revenue streams for profit. Websites can provide a very cheap form of advertisement that can be highly effective. Users can be directed to the website by search engines, links on other websites, or paid advertisements.

